Lake Norman Racquet & Social Club

The original Charlotte-area Lake Norman Tennis Center brand didn’t include the current offerings of both tennis and pickleball. Existing materials felt dated and didn’t reflect the vibrant vision for the future, with an expansion of indoor and outdoor courts.

To mark these moves, the club changed its name to Lake Norman Racquet & Social Club (LNRC). I worked closely with the owners to create a logo featuring an image of the namesake, Lake Norman. We also created a unique mark for athletic teams use. The new website showcases many offerings for players of all ages, as well as facility highlights, membership benefits, and special events.

See all the club has to offer at